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UK Swimming Pool Brochure 2026 printable final.pdfPool and Wellness Industry Campaign
Pool and Wellness Industry Campaign
Highlighted industry for reduced market share year-on-year.
Products selected and developed to fill gaps in previous offerings.
Industry highlighted as a specialist area needing dedicated material to make the biggest impact on the customer.
Developed complete package including: social media, events, literature, landing page and material gathered into SharePoint for sales team.
Results included recovered lost market share and a 353% increase in net sales for the target product in a year.
Regional initiative picked up by Group for global rollout.
Landing page created on Hubspot during global rollout.
Improve the key product
Improve the key product
During market research into the industry it was clear that a key product had been surpassed by competitors.
New product to compete was developed and launched in the UK.
Take it to the customer
Take it to the customer
Highlighted a key show in the industry to roll out the complete offer.
Targeted new B2B customers with key initiatives like a giveaway.
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